🚀 Amazon Leadership Principles - FEE2 Interview Prep

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14
Leadership Principles
14
Stories Ready
100%
Frontend Focused
# Leadership Principle Core Meaning Frontend Example Situation/Project STAR Story Summary Frontend Angle Status
1 Customer Obsession Start with the customer and work backwards Optimized page load for low-bandwidth users Website loading slow on 2G connections Improved load time from 12s → 3s using lazy loading and optimization techniques Used lazy loading, code splitting, image optimization ✅ Ready
2 Ownership Act like an owner—no "not my job" mentality Took on backend work to support the UI team Unassigned UI bug discovered in production Took ownership of critical bug, fixed issue, added comprehensive tests Owned full-stack solution for UI regression ✅ Ready
3 Deliver Results Focus on key outcomes and meet deadlines Delivered key UI components ahead of marketing campaign Product launch deadline in jeopardy Took charge of delivery, coordinated cross-functional team to meet launch date Delivered critical UI despite backend delays âś… Ready
4 Invent and Simplify Innovate and simplify complex processes Created reusable React Hook for complex form logic Repetitive form validation logic across multiple projects Built custom reusable hook that simplified form management Reduced LOC by 40%, improved test coverage âś… Ready
5 Dive Deep Go beyond surface level—analyze root causes Used React Profiler to investigate slow renders Intermittent UI crashes in production environment Used Sentry logs & React Profiler to identify performance bottlenecks Found root cause in async state updates ✅ Ready
6 Bias for Action Act quickly when speed matters more than perfection Built functional POC in 2 days to validate feature concept No final designs available with tight deadline approaching Created working prototype, got stakeholder approval faster than waiting Saved entire sprint by moving forward with MVP âś… Ready
7 Earn Trust Be transparent, reliable, and respectful with team Admitted to missing story points and shared learnings in retro Missed sprint commitment due to underestimation Owned up to mistake, shared detailed action items with team Team appreciated transparency and accountability âś… Ready
8 Insist on Highest Standards Set and uphold high bar in code quality and UX Added automated accessibility checks in CI/CD pipeline Accessibility audit revealed multiple compliance failures Implemented comprehensive WCAG compliance standards ARIA labels, semantic HTML, color contrast automation âś… Ready
9 Disagree and Commit Challenge decisions respectfully, then fully support outcome Advocated for React Query over Redux Saga for data fetching Technical architecture debate for new project Presented technical tradeoffs, then fully committed to team decision Supported final choice and helped with implementation âś… Ready
10 Learn and Be Curious Continuously learn and explore new possibilities Proactively learned Web Workers to solve main thread blocking Heavy CSV processing was freezing UI for 8+ seconds Self-taught Web Workers & Comlink, eliminated UI freeze completely Applied to other CPU-intensive features, improved UX âś… Ready
11 Hire and Develop the Best Raise the bar for talent and help others grow Designed technical interview process improving hire quality Inconsistent interviews leading to 40% turnover rate Created structured process, improved hire success from 60% → 85% Reduced onboarding time, process adopted by 3 teams ✅ Ready
12 Think Big Think boldly and articulate compelling vision Proposed component design system serving 8 product teams 8 teams building duplicate components, inconsistent UX Led design system migration, 40% faster development, 90% code reuse Serving 200+ engineers, consistent user experience âś… Ready
13 Frugality Do more with less—be resourceful and efficient Built real-time dashboard using free tools instead of $50K solution Stakeholders wanted expensive analytics platform Built custom solution with Socket.io + Redis, saved $50K annually Delivered faster, became template for cost-saving projects ✅ Ready
14 Have Backbone; Disagree and Commit Challenge decisions when you disagree, even when uncomfortable Challenged CTO's decision to rush payment feature without testing C-level pressure to ship before Black Friday without proper QA Presented risk analysis, proposed testing compromise, prevented payment failures 99.9% uptime during peak traffic, CTO adopted approach âś… Ready
📝 Interview Preparation Notes
🔄 Next Steps: Practice STAR format for each story, quantify impact where possible.
⏱️ Timing: Aim for 2-3 minute responses per story, focus on results and learnings.
🚀 Frontend Emphasis: All stories are tailored for FEE2 role with technical depth.
📊 Metrics: Include specific numbers (load time improvements, bug reduction, etc.) in your responses.